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Synctum is a 3D product rendering studio with an attune approach to highly detailed and photorealistic 3D visualisation. We have collaborated with various brands, agencies and start-ups locally and internationally. This spans across fashion, food, beverage, industrial, makeup, automotive and any other lifestyle or consumer-packaged goods products.
3D Product Visualisation
Tell us how many still images you need and get instant rate and time quote. We’re always ready to start immediately.
CHOOSE YOUR DELIVERABLES
01
Get 3D Models & Visualisation in Four Simple Steps
Send us a photo of your product and we will create a 3d model. Choose from ready-made lifestyle roomsets or let us make a unique one.
CREATE YOUR PRODUCT PROFILE
02
Approve the result and get perfect photorealistic imagery for your marketing campaign.
GET HIGH QUALITY 3D RENDERS
04
Give feedback and get results in real time using our online collaboration platform. You and our team are in one workplace.
GIVE ANY FEEDBACK
03
Below, we will get you familiar with the more common 3D product rendering services and styles of shots available. The best approach for elevating your brand could be a blend of the shot styles listed below.
Please reach out to us at any time to unlock a tailored solution designed to catapult your results to new heights, leveraging cutting-edge research and data-driven insights.
What are the different types of 3D product rendering services?
3D Commercials is a photo-real animation of your product where we produce a creative brief and idea and further develop a campaign around that. These style of animations can be set in a studio environment with moody and cinematic lighting or can be set within a lifestyle setting, depening on the brief. The style of commercials and campaigns range from 15 seconds to 60 seconds.
Through 3D Commercials & Campaigns we aim to utilise this high quality creative to extend the brand language and start a dialogue that engages with audiences. Videos on Instagram have the highest rate of engagement (almost twice as effective as image posts) and more than double the amount of comments.
Studies show video campaigns should be no longer than a minute and should stick to the brand. Here at Synctum, we breakdown industry trends and datas to produce the best performance for clients through producing high quality content.
3D Commercials & Campaigns
01
Product Animation:
The rise of CGI has redefined how brands market their products. A great example of this can be see here where brands intergrate their products into the real world using CGI. This is a new way to capture the audience and get mass traction with brands amassing millions of views on platforms like Instagram & Tiktok.
There are so many advantages to using CGI Integration:
Engagement on steroids: Studies show viewers spend 23% more time glued to CGI ads compared to traditional ones. That’s prime real estate for your brand message.
Recall that sticks: Remember that catchy jingle from 20 years ago? CGI ads leave a similar, lasting impression. Studies show viewers are 36% more likely to remember brands after seeing a CGI ad.
Creative freedom unleashed: Break free from filming hassles and budget constraints. CGI lets you build fantasy worlds, defy physics, and tell stories that would leave Hollywood drooling. Think robots playing basketball on the moon, or a family sailing through the galaxy in a bathtub—the possibilities are endless.
Emotional connection that converts: Go beyond just showcasing products. Weave narratives that tap into viewers’ emotions with relatable characters and immersive environments. CGI builds brand connections and fuels conversions, turning passive viewers into loyal fans.
CGI Integration
3D Product Showcase
These style of animations are perfect to showcase a product and all of its components. We can indiviudally take apart a product in the 3D space and highlight how it works. These videos can range from 30 seconds to up to 5 minutes depending on the complexity of the product.
They are a great way to educate and communicate your customer base as well as colleagues within the industry.
3D Product Highlight animations are smaller 3 - 7 second animations that are used as content on social media posts, advertisements and even websites. They are fast and short-form content that is used to engage an audience and are visually encapsualting and fun.
There are so many advantages to using 3D Product Highlights:
Narrative: 3D animation bridges the gap between reality and abstract design campaigns. You can tell a story using complex animation that is not achievable with real-life product photography and videography.
Engagement: This form of content can be a good way to produce quick content that pushes the brand and its products through a creative new way.
3D Product Highlight
For optimal sales performance, recent studies indicates that having at least 12 images per product yields the best results.
The rise of CGI has redefined how brands market their products. A great example of this can be see here where brands intergrate their products into the real world using CGI. This is a new way to capture the audience and get mass traction with brands amassing millions of views on platforms like Instagram & Tiktok.
There are so many advantages to using CGI Integration:
Engagement on steroids: Studies show viewers spend 23% more time glued to CGI ads compared to traditional ones. That’s prime real estate for your brand message.
Recall that sticks: Remember that catchy jingle from 20 years ago? CGI ads leave a similar, lasting impression. Studies show viewers are 36% more likely to remember brands after seeing a CGI ad.
Creative freedom unleashed: Break free from filming hassles and budget constraints. CGI lets you build fantasy worlds, defy physics, and tell stories that would leave Hollywood drooling. Think robots playing basketball on the moon, or a family sailing through the galaxy in a bathtub—the possibilities are endless.
Emotional connection that converts: Go beyond just showcasing products. Weave narratives that tap into viewers’ emotions with relatable characters and immersive environments. CGI builds brand connections and fuels conversions, turning passive viewers into loyal fans.
CGI Integration: FOOH Marketing
3D Product Highlight animations are smaller 3 - 7 second animations that are used as content on social media posts, advertisements and even websites. They are fast and short-form content that is used to engage an audience and are visually encapsualting and fun.
There are so many advantages to using 3D Product Highlights:
Narrative: 3D animation bridges the gap between reality and abstract design campaigns. You can tell a story using complex animation that is not achievable with real-life product photography and videography.
Engagement: This form of content can be a good way to produce quick content that pushes the brand and its products through a creative new way.
3D Product Highlight
Flat lays serve as a great approach to directly showcasing a product's details, colors, and textures. They can be styled as a single product with other accompanying design elements or they can be styled and shown as a group collection.
The benefits of flay lay renders is that it doesn't detract from the product being shown nor does it put it in context as does a propped and styled image – that's what makes it such a useful way to show product in a commercial environment.
3D Flat Lays
Flat Lay Shots:
03
These style of animations are perfect to showcase a product and all of its components. We can indiviudally take apart a product in the 3D space and highlight how it works. These videos can range from 30 seconds to up to 5 minutes depending on the complexity of the product.
They are a great way to educate and communicate your customer base as well as colleagues within the industry.
3D Product Showcase
Lifestyle or ‘Insitu’ Shots. This type of 3d product render features your product being used in its intended environment. You should aim to have a mix of studio shots and lifestyle shots for every product you are selling. The main benefits of Lifestyle Shots are:
Creating Desire. Aspirational lifestyle images boost emotional engagement to your product. Emotions are the primary driver behind purchasing decisions. Lifestyle shots help buyers visualise a better life with your product in it.
Storytelling. Online shoppers want to see your product as part of their daily lives. Storytelling is the most powerful sales tool available. Build a positive narrative around your product by creating lifestyle imagery that tells a small story.
Social Media. Lifestyle shots perform far better than studio shots on social media platforms such as instagram and facebook.
3D Lifestyle Shots
Lifestyle Shots:
04
360 Turntables are a series of still images (typically 36) that enable online shoppers to interactively rotate your product 360 degrees to view it from all angles. They are almost always shot in a studio environment (black/white/colour background). According to a recent study by Adobe, 91% of online shoppers want the ability to spin the product 360 degrees. For more stats and data check out our artice on high performance visuals. The main benefits of 360 turntables are:
Increased buyer confidence: In an increasingly digital world, the ability to view a product from all angles boosts confidence and increases sales. They help to build trust in your product and your brand.
Display all Features: If your product has important features on multiple sides its important that prospective buyers are able to see those features from all angles.
Reduced Returns: 360 turntables help buyers make informed decisions. This results in lower return rates.
360 Turntables
360 Turntables:
05
3D Product Colourways show your product in all available colours and finishes in a perfectly seamless and comparable set of images. These help your buyers compare all the options and select their preferred colours/finishes before purchasing. The main benefits of 3d product colourways are:
Choice: Show your customers their choices. Having multiple colour/finish options builds confidence and trust in your product and brand.
Increased Engagement: The ability to click or scroll through multiple colourways increases engagement and interest in your product.
Competitive Advantage: Communicating to your customer that you have multiple colour options makes you a more trusted and preferred option than a competitor who doesn’t display colour options.
3D Product Colourways
Colourways
06
At the heart of any successful product marketing endeavor, studio shots serve as the backbone. Typically featuring a close-up of the entire product against a pristine white, black, or colored backdrop, these shots excel on online product pages/posts, boasting higher conversion rates compared to lifestyle shots. Embracing 3D-rendered studio shots offers a myriad of advantages:
Consistency: Elevate your online store's professionalism and credibility with flawlessly consistent studio shots spanning your entire product range.
Flexibility: Dive into boundless possibilities within the virtual studio realm, unleashing creativity without constraints.
Perfection: Bid farewell to manufacturing imperfections, dust, dirt, or pesky fingerprints. With our 3D renders, perfection is the norm, every single time.
3D Studio Product Renders
Studio Shots:
02
Lifestyle or ‘Insitu’ Shots. This type of 3d product render features your product being used in its intended environment. You should aim to have a mix of studio shots and lifestyle shots for every product you are selling. The main benefits of Lifestyle Shots are:
Creating Desire. Aspirational lifestyle images boost emotional engagement to your product. Emotions are the primary driver behind purchasing decisions. Lifestyle shots help buyers visualise a better life with your product in it.
Storytelling. Online shoppers want to see your product as part of their daily lives. Storytelling is the most powerful sales tool available. Build a positive narrative around your product by creating lifestyle imagery that tells a small story.
Social Media. Lifestyle shots perform far better than studio shots on social media platforms such as instagram and facebook.
3D Lifestyle Shots
04
Lifestyle Shots:
A Feature Shot is a close-up image of a specific feature of your product. These can be shot in a 3d studio environment or in a lifestyle insitu scene. They allow shoppers to see close-up detail of features that they are interested in. This builds confidence in your product and will increase sales.
3D Product Closeups
Product Closeups
07
360 Turntables are a series of still images (typically 36) that enable online shoppers to interactively rotate your product 360 degrees to view it from all angles. They are almost always shot in a studio environment (black/white/colour background). According to a recent study by Adobe, 91% of online shoppers want the ability to spin the product 360 degrees. For more stats and data check out our artice on high performance visuals. The main benefits of 360 turntables are:
Increased buyer confidence: In an increasingly digital world, the ability to view a product from all angles boosts confidence and increases sales. They help to build trust in your product and your brand.
Display all Features: If your product has important features on multiple sides its important that prospective buyers are able to see those features from all angles.
Reduced Returns: 360 turntables help buyers make informed decisions. This results in lower return rates.
360 Turntables
05
360 Turntables:
3D Product Packshots show your product and packaging in one image. Typically the product is positioned infront of the packaging and is shot in a studio environment (black/white/colour background). The main benefits of 3d product packshots are:
Trust: Packshots show potential buyers everything they are buying. This shows transparency and builds trust.
Brand Recognition: Quality packshots will position the branding on your packaging centrally in the image. This helps associate the product with a brand and builds brand recognition.
3D Pack Shots
Pack Shots:
08
3D Product Colourways show your product in all available colours and finishes in a perfectly seamless and comparable set of images. These help your buyers compare all the options and select their preferred colours/finishes before purchasing. The main benefits of 3d product colourways are:
Choice: Show your customers their choices. Having multiple colour/finish options builds confidence and trust in your product and brand.
Increased Engagement: The ability to click or scroll through multiple colourways increases engagement and interest in your product.
Competitive Advantage: Communicating to your customer that you have multiple colour options makes you a more trusted and preferred option than a competitor who doesn’t display colour options.
3D Product Colourways
06
Colourways:
Group shots are when you lay out all the products that come in the box or all of the products in a particular range. Think of these as more of an informational image as they provide vital answers to questions such as ‘what do I actually get when I buy this?’ or ‘what comes in the box?’. Group shots are typically shot in a studio environment. The main benefits of groups shots are:
They provide valuable information: They show people exactly what they are buying.
They demonstrate value: An image showing all the accessories that might come with a product demonstrates value to the buyer which will increase sales.
3D Group Shots
Group Shots:
09
A Feature Shot is a close-up image of a specific feature of your product. These can be shot in a 3d studio environment or in a lifestyle insitu scene. They allow shoppers to see close-up detail of features that they are interested in. This builds confidence in your product and will increase sales.
3D Product Closeups
07
Closeups:
Technical Visualisations are images which illustrate function. They often use graphics overlaid on top of the render to visually demonstrate a particular feature. The main benefits of technical visualisations are:
Ability to demonstrate internal non visible features of the product.
Images that would be impossible to create using traditional photography methods are relatively simple in CGI.
A great way of explaining certain features or functions in a simple visual way.
Technical Product Visualisation
Technical Visualisation:
10
3D Product Packshots show your product and packaging in one image. Typically the product is positioned infront of the packaging and is shot in a studio environment (black/white/colour background). The main benefits of 3d product packshots are:
Trust: Packshots show potential buyers everything they are buying. This shows transparency and builds trust.
Brand Recognition: Quality packshots will position the branding on your packaging centrally in the image. This helps associate the product with a brand and builds brand recognition.
3D Pack Shots:
08
Pack Shots:
Group shots are when you lay out all the products that come in the box or all of the products in a particular range. Think of these as more of an informational image as they provide vital answers to questions such as ‘what do I actually get when I buy this?’ or ‘what comes in the box?’. Group shots are typically shot in a studio environment. The main benefits of groups shots are:
They provide valuable information: They show people exactly what they are buying.
They demonstrate value: An image showing all the accessories that might come with a product demonstrates value to the buyer which will increase sales.
3D Group Shots:
09
Group Shots:
Get 3D Models & Visualisation in Four Simple Steps
Tell us how many still images you need and get instant rate and time quote. We’re always ready to start immediately.
CHOOSE YOUR
CGI PROJECT DELIVERABLES
01
Send us a photo of your product and we will create a 3d model. Choose from ready-made lifestyle roomsets or let us make a unique one.
CREATE YOUR PRODUCT PROFILE
02
Give feedback and get results in real time using our online collaboration platform. You and our team are in one workplace.
GIVE ANY
FEEDBACK
03
Approve the result and get perfect photorealistic imagery for your marketing campaign.
GET HIGH QUALITY
3D RENDERS
04
Technical Visualisations are images which illustrate function. They often use graphics overlaid on top of the render to visually demonstrate a particular feature. The main benefits of technical visualisations are:
Ability to demonstrate internal non visible features of the product.
Images that would be impossible to create using traditional photography methods are relatively simple in CGI.
A great way of explaining certain features or functions in a simple visual way.
Technical Visualisation
10
Technical Visualisations:
jonny@synctum.com.au
+61 431 858 753
Gold Coast & Brisbane-Based
Creative Agency & Studio
Get in touch
3D Commercials is a photo-real animation of your product where we produce a creative brief and idea and further develop a campaign around that. These style of animations can be set in a studio environment with moody and cinematic lighting or can be set within a lifestyle setting, depening on the brief. The style of commercials and campaigns range from 15 seconds to 60 seconds.
Through 3D Commercials & Campaigns we aim to utilise this high quality creative to extend the brand language and start a dialogue that engages with audiences. Videos on Instagram have the highest rate of engagement (almost twice as effective as image posts) and more than double the amount of comments.
Studies show video campaigns should be no longer than a minute and should stick to the brand. Here at Synctum, we breakdown industry trends and datas to produce the best performance for clients through producing high quality content.
3D Commercials & Campaigns
Product Animation:
01
At the heart of any successful product marketing endeavor, studio shots serve as the backbone. Typically featuring a close-up of the entire product against a pristine white, black, or colored backdrop, these shots excel on online product pages/posts, boasting higher conversion rates compared to lifestyle shots. Embracing 3D-rendered studio shots offers a myriad of advantages:
Consistency: Elevate your online store's professionalism and credibility with flawlessly consistent studio shots spanning your entire product range.
Flexibility: Dive into boundless possibilities within the virtual studio realm, unleashing creativity without constraints.
Perfection: Bid farewell to manufacturing imperfections, dust, dirt, or pesky fingerprints. With our 3D renders, perfection is the norm, every single time.
3D Studio Product Renders
02
Studio Shots:
Flat lays serve as a great approach to directly showcasing a product's details, colors, and textures. They can be styled as a single product with other accompanying design elements or they can be styled and shown as a group collection.
The benefits of flay lay renders is that it doesn't detract from the product being shown nor does it put it in context as does a propped and styled image – that's what makes it such a useful way to show product in a commercial environment.
3D Flat Lays
03
Flat Lay Shots: